[1]
K. Putri, R. Panjaitan, A. Amron, and E. Fatmawati, “Peran Product Innovation, Brand Awareness dan Price Discount Terhadap Purchase Desicion (Studi Kasus Brand Fashion Colorbox Semarang).”, Jesya, vol. 8, no. 2, pp. 982-996, Jul. 2025.