Apriliani, D., and K. Hayuningtias. “ANALISIS PENGARUH BRAND AWARENESS, BRAND ASSOCIATION DAN BRAND AMBASSADOR TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK SKINCARE SCARLETT WHITENING”. Jesya, Vol. 6, no. 2, June 2023, pp. 1991-04, doi:https://doi.org/10.36778/jesya.v6i2.1102.