Maulidina, M., O. M. Siregar, S. E. Wulandari, and H. Y. Putri. “Digital Transformation and Destination Branding As Drivers of Destination Brand Experience: Evidence from Medan City, Indonesia”. Jesya, Vol. 9, no. 2, July 2026, pp. 1855-67, doi:https://doi.org/10.36778/jesya.v9i2.2912.