KEUNGGULAN BERSAING DENGAN PENERAPAN FINANCIAL TEKNOLOGY DALAM PERKEMBANGAN UMKM DI ERA SOCIETY 5.0

  • Ruth Tridianti Sianipar Sekolah Tinggi Ilmu Ekonomi Sultan Agung
  • Juan Anastasia Putri Sekolah Tinggi Ilmu Ekonomi Sultan Agung
  • Christine Dewi Nainggolan Sekolah Tinggi Ilmu Ekonomi Sultan Agung
  • Robert Tua Siregar Universitas Prima Indonesia
  • hery pandapotan silitonga Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Abstract

The aim of this research is to determine the role of competitive advantage in mediating the relationship between financial technology and financial literacy on the development of MSMEs in Pematang Siantar City. This research method uses a research design with a qualitative approach. The subjects of this research are MSMEs located in each sub-district in the districts of East Siantar, West Siantar, North Siantar, South Siantar, Siantar Marihat, Siantar Martoba, Siantar Sitalasari, Siantar Marimbun. Data collection techniques use observation, interviews, questionnaires and documentation. The data analysis method used is Partial Least Square (PLS). The data analysis test tool uses Smartpls statistical software. The research results obtained: The results of the first hypothesis test (H1) show that financial technology has a positive effect on competitive advantage. The results of the second hypothesis test (H2) show that financial literacy has an effect on competitive advantage. The results of the third hypothesis test (H3) show that the development of MSMEs has an effect on superiority compete

Keywords: Financial technology and financial literacy, development of competitive advantage for MSMEs

References

Afiyati, A., Murni, S. and Hariadi, P. (2019) ‘Keunggulan Bersaing Sebagai Variabel Mediasi Pada Pengaruh Strategi Diferensiasi Dan Orientasi Pasar Terhadap Kinerja Bisnis …’, Jurnal Ekonomi, Bisnis, dan …, 21. Available at: http://jp.feb.unsoed.ac.id/index.php/jeba/article/view/1371.

Candraningrat, I. R. et al. (2021) ‘The role of financial technology on development of MSMEs’, Accounting, 7(1), pp. 225–230. doi: 10.5267/j.ac.2020.9.014.

Ferdy Firmansyah, M. and Zulian Maulana, H. (2021) ‘Empirical Study of E-Learning on Financial Literacy and Lifestyle: A Millenial Urban Generations Cased Study’, International Journal of Engineering, Science and Information Technology, 1(3), pp. 75–81. doi: 10.52088/ijesty.v1i3.99.

Fung, M. K. (2019) ‘Fraudulent Financial Reporting and Technological Capability in the Information Technology Sector: A Resource-Based Perspective’, Journal of Business Ethics. Springer Netherlands, 156(2), pp. 577–589. doi: 10.1007/s10551-017-3605-4.

Ghozali, I. (2014) Structural Equation Modeling, Metode Alternatif dengan Partial Least Square (PLS). Semarang: Badan Penerbit Universitas Diponegoro.

Hair, J. F. (2014) Multivariate Data Analysis. 7th edn. New Jersey: Pearson Education Hall.

Hilmawati, M. R. N. and Kusumaningtias, R. (2021) ‘Inklusi Keuangan Dan Literasi Keuangan Terhadap Kinerja Dan Keberlangsungan Sektor Usaha Mikro Kecil Menengah’, Nominal: Barometer Riset Akuntansi dan Manajemen, 10(1), pp. 135–152. doi: 10.21831/nominal.v10i1.33881.

Jaswadi, Iqbal, M. and Sumiadji (2015) ‘SME Governance in Indonesia – A Survey and Insight from Private Companies’, Procedia Economics and Finance. Elsevier B.V., 31(15), pp. 387–398. doi: 10.1016/s2212-5671(15)01214-9.

Jayeola, O. et al. (2022) ‘Government financial support and financial performance of SMEs: A dual sequential mediator approach’, Heliyon, 8(11). doi: 10.1016/j.heliyon.2022.e11351.

Kementerian Koperasi UKM (2022) Jumlah UMKM 2022. Available at: https://databoks.katadata.co.id/datapublish/2023/02/02/jumlah-umkm-di-indonesia-sepanjang-2022-provinsi-mana-terbanyak.

Lee, I. and Jae, Y. (2017) ‘Fintech : Ecosystem , business models , investment decisions , and challenges’, Business Horizons. ‘Kelley School of Business, Indiana University’. doi: 10.1016/j.bushor.2017.09.003.

Lestari, S. D. et al. (2020) ‘Antecedents and consequences of innovation and business strategy on performance and competitive advantage of SMEs’, Journal of Asian Finance, Economics and Business, 7(6), pp. 365–378. doi: 10.13106/JAFEB.2020.VOL7.NO6.365.

Lin, J. Y. et al. (2022) ‘Development strategy and the MSMEs finance gap’, Journal of Government and Economics. Elsevier B.V., 5(March), p. 100034. doi: 10.1016/j.jge.2022.100034.

Mahdiyan, A. (2022) Perekonomian dunia diprediksi akan dihantam resesi tahun 2023, bagaimana dengan pembangunan infrastruktur?, Kementrian Keuangan Republik Indonesia. Available at: https://kpbu.kemenkeu.go.id/read/1173-1508/umum/kajian-opini-publik/perekonomian-dunia-diprediksi-akan-dihantam-resesi-tahun-2023-bagaimana-dengan-pembangunan-infrastruktur.

Menne, F. et al. (2022) ‘Optimizing the Financial Performance of SMEs Based on Sharia Economy: Perspective of Economic Business Sustainability and Open Innovation’, Journal of Open Innovation: Technology, Market, and Complexity. Elsevier Masson SAS, 8(1), p. 18. doi: 10.3390/joitmc8010018.

Oktarini, D. P., Susyanti, J. and Nurhidayah (2016) ‘Pengaruh Literasi Keuangan, Akses Permodalan Dan Penggunaan Fintech Terhadap Kinerja Umkm Di Kota Batu Pada Masa Pandemi Covid-19’, e – Jurnal Riset Manajemen PRODI MANAJEMEN, pp. 1–23.

Primasari, D., Maghfiroh, S. and ... (2022) ‘Utilization of Accounting Digitization for MSMEs Development in the New Normal Era.’, Sustainable Competitive …, pp. 46–52. Available at: http://jp.feb.unsoed.ac.id/index.php/sca-1/article/view/3186%0Ahttp://jp.feb.unsoed.ac.id/index.php/sca-1/article/viewFile/3186/2154.

Purba, E. et al. (2021) Metode Penelitian Ekonomi, Penerbit Yayasan Kita Menulis. Medan: Yayasan Kita Menulis.

Putri, A. P. et al. (2022) ‘the Impact of Financial Technology on the Development of Financial Inclusion on Msme’, Jurnal Riset Akuntansi Kontemporer, 14(1), pp. 16–21. doi: 10.23969/jrak.v14i1.4316.

Rosyidah, M. (2022) ‘Designing MSMEs Strategies to Survive in The New Normal Era With A SWOT-TOPSIS Approach’, Ekuilibrium : Jurnal Ilmiah Bidang Ilmu Ekonomi, 17(1), p. 64. doi: 10.24269/ekuilibrium.v17i1.4348.

Safrianti, S. et al. (2022) ‘Tingkat financial technology terhadap peningkatan kinerja UMKM dengan variabel intervening inklusi keuangan pada pelaku UMKM Kota Bengkulu’, MBR (Management and Business Review), 6(2), pp. 212–227. doi: 10.21067/mbr.v6i2.7538.
Septiani, R. N. and Wuryani, E. (2020) ‘Pengaruh Literasi Keuangan Dan Inklusi Keuangan Terhadap Kinerja Umkm Di Sidoarjo’, E-Jurnal Manajemen Universitas Udayana, 9(8), p. 3214. doi: 10.24843/ejmunud.2020.v09.i08.p16.

Shatshat, M. A. H. IL and Ahmed, S. (2019) ‘Information Technology Governance Linkage to the Financial Report Quality in Libyan Commercial Banks’, International Journal of Business Society, 3(10), pp. 13–17. doi: 10.30566/ijo-bs/2019.104.

Siregar, R. T., Silitonga, H. P. and Putri, J. A. (2020) ‘Development Strategy for Micro , Small and Medium Enterprise ( MSMEs ) in Pematangsiantar City’, Jurnal Konsep Bisnis Dan Manajemen, 6(2), pp. 133–142.

Subekti, H. et al. (2022) ‘The Influence of Capital , Financial Literacy , and Technology in the Development of MSMEs )’, Sainteknol, 20(2), pp. 38–46.

Sugiyono (2017) Metode Penelitian Kuantitatif Kualitatif dan R&D. Bandung: Alfabeta.

Tamvada, J. P. et al. (2022) ‘Adopting new technology is a distant dream? The risks of implementing Industry 4.0 in emerging economy SMEs’, Technological Forecasting and Social Change. Elsevier Inc., 185(September), p. 122088. doi: 10.1016/j.techfore.2022.122088.

Tobyn, M. et al. (2018) ‘The Preeminence of Multivariate Data Analysis as a Statistical Data Analysis Technique in Pharmaceutical R&D and Manufacturing’, Multivariate Analysis in the Pharmaceutical Industry, pp. 3–12. doi: 10.1016/b978-0-12-811065-2.00001-1.

Trinugroho, I. et al. (2022) ‘Adoption of digital technologies for micro and small business in Indonesia’, Finance Research Letters. Elsevier Inc., 45(April), p. 102156. doi: 10.1016/j.frl.2021.102156.

Xue, R. et al. (2021) ‘Financial literacy and financial strategies: The mediating role of financial concerns’, Australian Journal of Management, 46(3), pp. 437–465. doi: 10.1177/0312896220940762.

Yadegaridehkordi, E. et al. (2023) ‘Determinants of environmental, financial, and social sustainable performance of manufacturing SMEs in Malaysia’, Sustainable Production and Consumption. Elsevier Ltd, 35, pp. 129–140. doi: 10.1016/j.spc.2022.10.026.

Yuliantari, N. P. Y. and Pramuki, N. M. W. A. (2022) ‘The Role of Competitive Advantage in Mediating the Relationship Between Digital Transformation and MSME Performance in Bali’, Jurnal Ekonomi & Bisnis JAGADITHA, 9(1), pp. 66–75. doi: 10.22225/jj.9.1.2022.66-75.
     Plum Analytic Metrics

Published
2024-01-01
How to Cite
Sianipar, R., Putri, J., Nainggolan, C., Siregar, R., & silitonga, hery. (2024). KEUNGGULAN BERSAING DENGAN PENERAPAN FINANCIAL TEKNOLOGY DALAM PERKEMBANGAN UMKM DI ERA SOCIETY 5.0. Jesya (Jurnal Ekonomi Dan Ekonomi Syariah), 7(1), 376-386. https://doi.org/https://doi.org/10.36778/jesya.v7i1.1466

Most read articles by the same author(s)

Obs.: This plugin requires at least one statistics/report plugin to be enabled. If your statistics plugins provide more than one metric then please also select a main metric on the admin's site settings page and/or on the journal manager's settings pages.