PENGARUH BRAND AMBASSADOR, BRAND IMAGE, BRAND TRUST TERHADAP MINAT BELI: SEPATU SPECS
Abstract
This article aims to examine the influence of brand ambassador, brand image and brand trust on purchase intention. As many as 238 respondents used non-probability techniques in purposive sampling as a sampling technique. This research uses regression analysis tools. The research results show that brand ambassador does not have a significant influence on purchase intention, brand image has a significant influence on purchase intention, then brand trust also has a significant influence on purchase intention in purchasing SPECS sports shoes.
Keywords:
Brand ambassador, brand image, brand trust dan minat beli
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Published
2024-01-04
How to Cite
Dispar, K., & Anggarawati, S. (2024). PENGARUH BRAND AMBASSADOR, BRAND IMAGE, BRAND TRUST TERHADAP MINAT BELI: SEPATU SPECS. Jesya (Jurnal Ekonomi Dan Ekonomi Syariah), 7(1), 943-958. https://doi.org/https://doi.org/10.36778/jesya.v7i1.1477
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