Peran Product Innovation, Customer Experience Dan Perceived Value Dalam Repurchase Intention Pada Planet Surf Jepara
Pada Planet Surf Jepara
Abstract
This study aims to examine the role of Product Innovation, Customer Experience and Perceived Value in Repurchase Intention at Planet Surf in Jepara. The population of this study is buyers of Planet Surf products in Jepara. This study uses Quantitative research type. The data source in this study utilizes Primary Data. In this study, the survey stage was implemented through the stage of distributing questionnaires online via Google Form. The sampling technique used in the study was purposive sampling. The number of research samples obtained was 204 respondents. The statistical analysis method in this study was through the application of Partial Least Square (PLS) in SmartPLS Version 4.0. The findings of this study indicate that Product Innovation, Customer Experience and Perceived Value have a positive effect on Repurchase Intention.
Keywords:
Product Innovation; Customer Experience; Perceived Value; Repurchase Intention
References
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Pratiwi, K. P., & Prihastuty, R. (2021). Customer Perceived Value dan Online Repurchase Intention pada Pengguna E-Commerce Shopee. Jurnal Psikologi Perseptual, 6(2), 89–100. https://doi.org/10.24176/perseptual.v6i2.5128
Setiobudi, A., & Audrey, P. V. (2021). The Effect of Product Innovation on Interest with Satisfaction as Mediation:(a study on Regional Typical Frozen Food Products). Review of Management and Entrepreneurship, 05, 1.
Sriyanto, A., Kurniawati, I., Pakpahan, M., Ipmawan, H., Kristanto, D., & Kuncoro, A. W. (2024). The Influence of Customer Experience, Product Quality And Trust on Repurchase Intentions. Digital Economic, Management and Accounting Knowledge Development, 6(1), 16–24. https://ejournal.stiepgri.ac.id/index.php/demand/article/view/381
Wibisono, K., & Keni, K. (2023). Pengaruh perceived value, customer satisfaction, dan brand association terhadap repurchase intention. In Jurnal Manajemen Bisnis dan Kewirausahaan (Vol. 7, Issue 4, pp. 750–759). https://doi.org/10.24912/jmbk.v7i4.25360
Yulida, F., Rana, J. A. S., Mandagie, W. C., & Linggadjaya, R. I. T. (2023). Customer Experience and Sales Promotion towards Repurchase Intention: An insight into Jakarta’s highly Competitive Minimarkets. International Journal of Digital Entrepreneurship and Business, 4(1), 25–36. https://doi.org/10.52238/ideb.v4i1.108
Zeqiri, J., Ramadani, V., & Aloulou, W. J. (2023). The effect of perceived convenience and perceived value on intention to repurchase in online shopping: the mediating effect of e-WOM and trust. Economic Research-Ekonomska Istrazivanja , 36(3). https://doi.org/10.1080/1331677X.2022.2153721
Afifah, N. P., & Abrian, Y. (2021). Pengaruh Customer Experience Terhadap Repurchase Intention Pada Coffe Shop V-COFFEE di Kota Padang. Jurnal Kajian Pariwisata Dan Bisnis Perhotelan, 2(2), 143–149. https://doi.org/10.24036/jkpbp.v2i2.26972
Ali, A. (2023). Meningkatkan Kinerja Pemasaran Melalui Customer Involvement: Pengembangan Service Dominant Logic. Jurnal Stie Semarang (Edisi Elektronik), 15(2), 1–25. https://doi.org/10.33747/stiesmg.v15i2.621
Ananda, A., Mugiono, M., & Hussein, A. S. (2021). The influence of store image on repurchase intention: the mediation role of perceived value and customer satisfaction. International Journal of Research in Business and Social Science (2147- 4478), 10(4), 17–27. https://doi.org/10.20525/ijrbs.v10i4.1209
Arifin, S., Roosdhani, M. R., Ali, N. K., & Huda, N. (2024). Digital Shopper ’ s Dilemma : The Role of Lifestyle , Flash Sale , and Online Reviews in Repurchase Intentions. 3(2), 59–68.
Beno, J., Silen, A. ., & Yanti, M. (2022). PENGARUH INOVASI PRODUK, PROMOSI DAN HARGA TERHADAP MINAT BELI KONSUMEN PADA USAHA ROTI 99 CUPAK KABUPATEN SOLOK. Braz Dent J., 33(1), 1–12.
Ellitan, L., Sindarto, J., & Agung, D. A. (2023). The Influence of Brand Image and Product Innovation on Customer Repurchase Intention through The Mediation of Customer Satisfaction Towards Indomie. Journal of Entrepreneurship & Business, 4(1), 32–45. https://doi.org/10.24123/jeb.v4i1.5275
Hasniati, H., Indriasar, D. P., & Sirajuddin, A. (2021). Pengaruh Customer Experience terhadap Repurchase Intention Produk Online dengan Customer Satisfaction sebagai Variable Intervening. Management and Accounting Research Statistics, 1(2), 11–23. https://doi.org/10.59583/mars.v1i2.10
Indah Handaruwati. (2021). Pengaruh Customer Experience Terhadap Kepuasan Konsumen Produk Kuliner Lokal Soto Mbok Geger Pedan Klaten. Jurnal Bisnisman : Riset Bisnis Dan Manajemen, 3(2), 16–33. https://doi.org/10.52005/bisnisman.v3i2.45
Lagita, L., & Briliana, V. (2018). Pengaruh Customer Satisfaction, Adjusted Expectation, Perceived Value, dan Perceived Usefullness Terhadap Online Repurchase Intention pada Pelanggan Lazada. Jurnal Wira Ekonomi Mikroskil, 8(1), 37–48. https://doi.org/10.55601/jwem.v8i1.528
Latifah, U., & Roosdhani, M. R. (2024). Customer Experience Dalam Layanan Bus : Sebuah Imperatif Strategis Dalam Mempertahankan Customer. Jurnal Bina Bangsa Ekonomika, 17(1), 197–210.
Manuhutu, E. H. ., Alimudin, A., Wulandari, A., & Damayanti, E. (2021). The Effect of Product Innovation on Repurchase Intentions Mediated by Consumer Satisfaction of Oppo Smartphone Users. Jurnal Ekonomi, 21(2), 58–64. https://doi.org/10.29138/je.v21i2.146
Mulyana, R., Purwanti, R. S., & Setiawan, I. (2021). PENGARUH INOVASI PRODUK TERHADAP MINAT BELI KONSUMEN (Suatu Studi Pada Industri Produk Keripik Mekarsari). Bussines Management and Entrepreneurship Journal, 3(4), 21–33.
Nur Azizah, Putri Shalihah, Asaretkha Adjane Annisawati, S. H. S. (2024). IMPACT OF CUSTOMER EXPERIENCE AND CUSTOMER SATISFACTION ON REPURCHASE INTENTION ON BRAND XYZ IN E-COMMERCE SHOPEE. Jurnal Ilmiah Manajemen, 12(2).
Pebriani, W., & Busyra, N. (2023). Pengaruh Inovasi Produk Terhadap Minat Beli Konsumen di Era New Normal. Jurnal EMT KITA, 7(1), 83–89. https://doi.org/10.35870/emt.v7i1.739
Pokhrel, S. (2024). PERCEIVED VALUE TERHADAP REPURCHASE INTENTION YANG DIMEDIASI CUSTOMER TRUST PADA E-COMMERCE TOKOPEDIA DI KOTA BANDUNG. Journal of Management and Bussines (JOMB), 15(1), 37–48.
Pratiwi, K. P., & Prihastuty, R. (2021). Customer Perceived Value dan Online Repurchase Intention pada Pengguna E-Commerce Shopee. Jurnal Psikologi Perseptual, 6(2), 89–100. https://doi.org/10.24176/perseptual.v6i2.5128
Setiobudi, A., & Audrey, P. V. (2021). The Effect of Product Innovation on Interest with Satisfaction as Mediation:(a study on Regional Typical Frozen Food Products). Review of Management and Entrepreneurship, 05, 1.
Sriyanto, A., Kurniawati, I., Pakpahan, M., Ipmawan, H., Kristanto, D., & Kuncoro, A. W. (2024). The Influence of Customer Experience, Product Quality And Trust on Repurchase Intentions. Digital Economic, Management and Accounting Knowledge Development, 6(1), 16–24. https://ejournal.stiepgri.ac.id/index.php/demand/article/view/381
Wibisono, K., & Keni, K. (2023). Pengaruh perceived value, customer satisfaction, dan brand association terhadap repurchase intention. In Jurnal Manajemen Bisnis dan Kewirausahaan (Vol. 7, Issue 4, pp. 750–759). https://doi.org/10.24912/jmbk.v7i4.25360
Yulida, F., Rana, J. A. S., Mandagie, W. C., & Linggadjaya, R. I. T. (2023). Customer Experience and Sales Promotion towards Repurchase Intention: An insight into Jakarta’s highly Competitive Minimarkets. International Journal of Digital Entrepreneurship and Business, 4(1), 25–36. https://doi.org/10.52238/ideb.v4i1.108
Zeqiri, J., Ramadani, V., & Aloulou, W. J. (2023). The effect of perceived convenience and perceived value on intention to repurchase in online shopping: the mediating effect of e-WOM and trust. Economic Research-Ekonomska Istrazivanja , 36(3). https://doi.org/10.1080/1331677X.2022.2153721
Published
2025-07-05
How to Cite
Amelia, H., & Ali, A. (2025). Peran Product Innovation, Customer Experience Dan Perceived Value Dalam Repurchase Intention Pada Planet Surf Jepara. Jesya (Jurnal Ekonomi Dan Ekonomi Syariah), 8(2), 1516-1527. https://doi.org/https://doi.org/10.36778/jesya.v8i2.2026
Section
Articles
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
