Analisis Produk Halal Dalam Ekonomi Syariah Global

  • Reza Arviciena Sakti University Islam Al-Azhar Mataram
  • Abdul Basit Universitas Islam Al-Azhar Mataram
  • Yudhi Kurniawan Zahari Universitas Islam Al-Azhar Mataram
  • I Putu Septian Adi Prayuda Universitas Islam Al-Azhar Mataram

Abstract

Penelitian ini bertujuan untuk menganalisis dinamika, tantangan, dan peluang produk halal dalam mendukung pertumbuhan ekonomi syariah global. Menggunakan metode kualitatif dengan pendekatan studi literatur, penelitian ini mengintegrasikan empat teori utama: Teori Inovasi, Teori Ekonomi Syariah, Teori Diffusion of Innovation, serta Triple Bottom Line dan Nilai Keberlanjutan. Hasil penelitian menunjukkan bahwa inovasi produk halal, penerapan prinsip halal dan thayyib, strategi difusi inovasi yang efektif, serta komitmen pada keberlanjutan sosial dan lingkungan, menjadi faktor kunci dalam meningkatkan daya saing produk halal di pasar internasional. Penelitian ini menegaskan pentingnya sinergi inovasi, etika syariah, dan keberlanjutan untuk menjadikan produk halal sebagai standar kualitas global yang inklusif.

Keywords: Produk Halal, Ekonomi Syariah, Inovasi, Diffusion of Innovation, Keberlanjutan.

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Published
2025-07-09
How to Cite
Sakti, R., Basit, A., Zahari, Y., & Prayuda, I. P. S. A. (2025). Analisis Produk Halal Dalam Ekonomi Syariah Global. Jesya (Jurnal Ekonomi Dan Ekonomi Syariah), 8(2), 1568-1582. https://doi.org/https://doi.org/10.36778/jesya.v8i2.2180

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