The Influence of Islamic Business Ethics, and Service Quality on Customer Satisfaction through Corporate Image
Abstract
The purpose of this study is to examine how customer satisfaction is affected directly by Islamic business ethics and service quality, as well as indirectly by both factors using corporate image as an intervening variable at the Al-Badar Syariah Hotel Makassar. The study employs a descriptive quantitative methodology, and the research sample consists of 200 respondents who completed a questionnaire that collected primary data. The Structural Equation Model (SEM), which combines outer and inner model analysis with hypothesis testing to investigate the relationship between variables simultaneously and thoroughly, is the data analysis method employed. The findings demonstrate that customer Satisfaction and Corporate image are positively and significantly impacted by Islamic business ethics. It has also been demonstrated that customer satisfaction and corporate image are significantly impacted by service quality. Additionally, consumer satisfaction is significantly impacted by the company's image. Another significant study supports the strategic function of Corporate image as an intervening variable by demonstrating that Islamic business ethics and service quality indirectly affect customer satisfaction through corporate image. The management of Hotel Al-Badar Makassar might utilize the study's findings as a guide when developing sharia-based service plans to enhance patron happiness and experience
References
Amadi, Aunur Shabur Maajid, ‘Pendidikan Di Era Global: Persiapan Siswa Untuk Menghadapi Dunia Yang Semakin Kompetitif’, Educatio: Jurnal Ilmu Kependidikan, 17.2 (2022), 153–64
Amin, Muchammad Al, and Dwi Juniati, ‘Klasifikasi Kelompok Umur Manusia Berdasarkan Analisis Dimensi Fraktal Box Counting Dari Citra Wajah Dengan Deteksi Tepi Canny’, MATH: Jurnal Ilmiah Matematika, 2.6 (2017), 33–42
Asti, Eka Giovana, and Eka Avianti Ayuningtyas. “Pengaruh Kualitas Pelayanan, Kuaitas Produk Dan Harga Terhadap Kepuasan Konsumen.” E K O M A B I S : J u r n a l E k o n o m i M a n a j e m e n B i s n i S, vol. 01, no. 01, 2020, pp. 1–14.
Faradannisa, Melina, et al. “Kepuasan Pelanggan Ditinjau Dari Store Atmosphere , Kualitas Produk , Kualitas Pelayanan Dan Etika Bisnis Islam.” Tawazun Jurnal Ekonomi Syariah, vol. 2, no. 1, 2022, pp. 77–94.
Hakim, Jidan Dzulfikar, et al. “Analisis Kualitas Pelayanan Hotel Berprinsip Syariah Menurut Fatwa Dsn Mui 108 / 2016.” Journal of Sharia Tourism and Hospitally, vol. 1, no. 1, 2023, pp. 9–16.
Ifna, Nur, et al. “Analisis Pengelolaan Hotel Al-Badar Syariah Di Kota Makassar.” El-Fata: Journal of Sharia Economics and Islamic Education, vol. 1, no. 1, 2022, pp. 40–47, https://doi.org/10.61169/el-fata.v1i1.4.
Kondoj, Marike, et al. “Model E-Commerce Untuk Meningkatkan Daya Saing UMKM Dalam Ekosistem Kewirausahaan Digital Di Sulawesi Utara.” Technomedia Journal, vol. 8, no. 2, 2023, pp. 221–34, https://doi.org/10.33050/tmj.v8i2.2089.
Latifah, Siti, et al. “Pemahaman Pedagang Muslim Terhadap Etika Bisnis Islam Di Desa Klambir V Kebun, Kecamatan Hamparan Perak, Kabupaten Deli Serdang.” Jurnal Ilmiah Mahasiswa Pendidikan Sejarah, vol. 9, no. 4, 2024, pp. 655–64.
Malian, Marina. “Analisis Pengaruh Kualitas Produk, Citra Perusahaan Dan Kepercayaan Konsumen Terhadap Kepuasan Konsumen Produk Online.” Jurnal Ekonomi Dan Manajemen, vol. 3, no. 2, 2021, pp. 1–15.
Mariansyah, Alvin, and Amirudin Syarif. “Pengaruh Kualitas Produk, Kualitas Pelayanan, Dan Harga Terhadap Kepuasan Konsumen Cafe Kabalu.” J u r n a l I l m i a h B i n a M a n a j e m e N, vol. 3, no. 2, 2020, pp. 134–46, https://doi.org/10.37366/ekomabis.v1i01.2.
Maulidya, Risma Nur, et al. “The Influence of Islamic Business Ethics and Service Quality on Satisfaction and Loyalty of Sharia Hotel Customers in Bogor.” Jurnal Ekonomi Dan Perbankan Syariah, vol. 11, no. 2, 2019, pp. 221–40, https://doi.org/10.24235/amwal.v11i2.5340.
Muliati, Trisya, and Faizal Nurmatias. “Pengaruh Etika Bisnis Islam Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Muslim Pada Restaurant Dr. Nia Baker Seafood N Steak House Di Kota Dumai.” Jurnal Al Hisbah, vol. 2, no. 2, 2021, pp. 1–15.
Novita Ambarsari, and Luhur Prasetiyo. “Perilaku Pedagang Di Pasar Wisata Plaosan Dalam Perspektif Etika Bisnis Islam.” Niqosiya: Journal of Economics and Business Research, vol. 2, no. 1, 2022, pp. 121–38, https://doi.org/10.21154/niqosiya.v2i1.732.
Nugroho, Budiarto, and Iwan Kurniawan Subagja. “Pengaruh Kualitas Layanan Dan Citra Perusahaan Terhadap Kepuasan Nasabah PT Bank Perkreditan Rakyat Gracia Mandiri Bekasi Timur.” Jurnal Manajemen Bisnis Krisnadwipayana, vol. 6, no. 1, 2018, pp. 28–47.
Shifa Nurhaliza. “Kembangkan Pariwisata Halal, Potensi Kunjungan Wisman Muslim Capai 24 Juta Orang Di 2024.” Https://Www.Idxchannel.Com/Syariah/Kembangkan-Pariwisata-Halal-Potensi-Kunjungan-Wisman-Muslim-Capai-24-Juta-Orang-Di-2024, 2021.
Sono, Nanda Hidayan, and Abi Kusairi. “Pengaruh Prinsip-Prinsip Pelayanan Syariah Terhadap Kepuasan Konsumen Pada Hotel Asri Syariah Kecamatan Panarukan Kabupaten Situbondo.” Jurnal Al-Idarah, vol. 2, no. 1, 2021, pp. 22–40.
Sugeng, Rachmat, and Edwin Basmar. “Konsep Dan Penerapan Hotel Syariah Pada Hotel Al-Badar Makassar.” Jurnal Manajemen & Organisasi Review (Manor), vol. 2, no. 1, 2020, pp. 76–85, https://doi.org/10.47354/mjo.v2i1.182.
Surti, Indah, and Fitria Nur Anggraeni. “Pengaruh Kualitas Pelayanan Terhadap Kepuasan Konsumen.” Scientific Journal Of Reflection, vol. 3, no. 3, 2020, pp. 261–70, https://doi.org/10.5281/zenodo.3930684.
Syam, Andi Achmad, ‘Implementasi Strategi Bauran Pemasaran Berbasis Syariah Pada Hotel Al-Badar Syariah Makassar’, 2023
Thursina, et al. “Pengaruh Penerepan Etika Bisnis Islam Terhadap Kepuasan Pelanggan Pada Toko Riyadh Store Di Banda Aceh.” Jurnal Ilmiah Mahasiswa Ekonomi Dan Bisnis Islam, vol. 1, no. 2, 2020, pp. 52–67.
Wati, Destiya, et al. “Analisis Penerapan Prinsip-Prinsip Etika Bisnis Islam Dalam Transaksi Jual Beli Online Di Humaira Shop.” El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam, vol. 3, no. 1, 2021, pp. 141–54,
https://doi.org/10.47467/elmal.v3i1.654.
Widianingsih, Sekar Rifdah, and Stevany Afrizal, ‘Pemahaman Tentang Perbedaan Antara Seks Dan Gender Di Kalangan Mahasiswa : Kajian Sosiologis’, Jurnal Dedikasi, 4.2 (2024), 114–30
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
