Determinants of Purchasing Decisions with Developer Reputation and Location at Kharisma Cahaya Residence Housing
Abstract
This study aims to examine the influence of developer reputation and location as determining factors in home purchase decisions. The research was conducted at Kharisma Cahaya Residence, Bekasi. The method employed in this study is a quantitative approach, with the population consisting of consumers who have purchased houses at Kharisma Cahaya Residence, Bekasi. A total of 120 respondents were selected as the sample using a non-probability sampling technique to collect relevant data. Hypothesis testing was subsequently conducted using the SEM-PLS (Structural Equation Modeling-Partial Least Squares) analysis method. The results of the study indicate that developer reputation and location have a significant influence on property purchase decisions. A solid track record and extensive industry experience serve as a guarantee of trust for consumers. Meanwhile, strategic location serves as a key competitive factor influencing buyer preferences, as it relates to accessibility and long-term investment value. This study constructs a new model that integrates the theories of developer reputation, location, and purchase decisions. The uniqueness of this model lies in the comparison of current findings with previous research, as well as the use of primary data obtained from Kharisma Cahaya Residence, Bekasi. The research findings are expected to provide practical contributions to the property industry, particularly in urban fringe areas.
Keywords:
Developer Reputation; Location; Purchase Decision; Consumer Behavior; Residential Housing
References
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Anguelovski, I., Oscilowicz, E., Connolly, J. J. T., García-Lamarca, M., Perez-del-Pulgar, C., Cole, H. V. S., Immergluck, D., Triguero-Mas, M., Baró, F., Martin, N., Conesa, D., Shokry, G., Ramos, L. A., Matheney, A., Gallez, E., Máñez, J. L., Sarzo, B., Beltrán, M. A., & Martínez-Minaya, J. (2024). Does greening generate exclusive residential real estate development? Contrasting experiences from North America and Europe. Urban Forestry and Urban Greening, 101. https://doi.org/10.1016/j.ufug.2024.128376
Barreto, U., Abarca, Y., & Pellicer, E. (2024). Key factors in the acquisition of residential properties: A comprehensive study of the global real estate market. Revista de La Construccion, 23(3), 623–638. https://doi.org/10.7764/RDLC.23.3.623
Capellán, R. U., Luis Sánchez Ollero, J., & Pozo, A. G. (2021). The influence of the real estate investment trust in the real estate sector on the Costa del Sol. European Research on Management and Business Economics, 27(1), 100133. https://doi.org/10.1016/j.iedeen.2020.10.003
Dikshit, N., Srivastava, K., & Sav, S. K. (2026). The impact of real estate fraud on victims’ wealth: Exploring emotional and social biases in decision-making. Acta Psychologica, 262(December 2025), 106107. https://doi.org/10.1016/j.actpsy.2025.106107
Fatmawati, I., & Fauzan, N. (2021). Building Customer Trust through Corporate Social Responsibility: The Effects of Corporate Reputation and Word of Mouth. Journal of Asian Finance, Economics and Business, 8(3), 0793–0805. https://doi.org/10.13106/jafeb.2021.vol8.no3.0793
Frank, B. (2021). Artificial intelligence-enabled environmental sustainability of products: Marketing benefits and their variation by consumer, location, and product types. Journal of Cleaner Production, 285. https://doi.org/10.1016/j.jclepro.2020.125242
Gao, R., Wang, H., Qi, Y., Li, Y., & Zhang, S. (2024). Crucial factors for decision-making in international real estate development projects: Evidence from Chinese developers. Ain Shams Engineering Journal, 15(12), 103120. https://doi.org/10.1016/j.asej.2024.103120
Graf, B. (2025). Sounds good, doesn’t work - an experimental study on the dynamic development of trust in digital systems under inconsistent information about developer reputation and system errors. Computers in Human Behavior, 172(May), 108736. https://doi.org/10.1016/j.chb.2025.108736
Granda, D., Mateo-Peinado, L., Obaco, M., & Urrutia-Mosquera, J. (2025). Housing deprivation in rapidly urbanizing regions: evidence from functional urban areas in Sub-Saharan Africa, South Asia, and Southeast Asia. Global Challenges & Regional Science, 4(September), 100021. https://doi.org/10.1016/j.gcrs.2025.100021
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Heyman, A. V., & Sommervoll, D. E. (2019). House prices and relative location. Cities, 95(April), 102373. https://doi.org/10.1016/j.cities.2019.06.004
Koohathongsumrit, N., & Chankham, W. (2026). Electric vehicle purchase decision: A hybrid multi-criteria decision-making method. EURO Journal on Decision Processes, 14(March), 100070. https://doi.org/10.1016/j.ejdp.2026.100070
Kremer, P. D., & Symmons, M. A. (2025). The relationship between timber use in construction and property purchasing decisions in Australia: The mediating effects of environmental attitudes. Sustainable Futures, 10(August), 101128. https://doi.org/10.1016/j.sftr.2025.101128
Leatherwood, D. (2025). The QuantCrit Triangulation: a conceptual framework for integrating quantitative critical race theory into academic research. Current Opinion in Behavioral Sciences, 66, 101592. https://doi.org/10.1016/j.cobeha.2025.101592
Masri, M. H. b M. @, Nawawi, A. H. b, & Sipan, I. b. (2016). Review of Building, Locational, Neighbourhood Qualities Affecting House Prices in Malaysia. Procedia - Social and Behavioral Sciences, 234, 452–460. https://doi.org/10.1016/j.sbspro.2016.10.263
Oh, D. Y., & Shin, H. B. (2023). University as real estate developer: Comparative perspectives from the Global East. Geoforum, 144(December 2021), 103764. https://doi.org/10.1016/j.geoforum.2023.103764
Pratiwi, I., Elizabeth, R., Fatari, Basrowi, & Nuryanto, U. W. (2025). Assessing pricing, distribution, and warehousing strategies in influencing consumer demand and purchase decisions: Evidence from Indonesia. Social Sciences and Humanities Open, 12(January), 101688. https://doi.org/10.1016/j.ssaho.2025.101688
Raharjo, S., Wulandari, & Anoki Herdian Dito. (2024). Pengaruh Promosi Media Sosial Dan Reputasi Perusahaan Terhadap Keputusan Pembelian Produk Virtual Genshin Impact. Applied Research in Management and Business, 3(2), 40–52. https://doi.org/10.53416/arimbi.v3i2.230
Ruslan, R., Karnawati, T. A., & Handoko, Y. (2023). Strategi Promosi Media Sosial, Reputasi Developer Dan Inovasi Produk Dalam Menentukan Keputusan Pembelian Pada Properti Lavish Hills Residence Batam Developer Ciputra Grup. Jurnal Manajemen Dan Profesional, 4(1), 1–11. https://doi.org/10.32815/jpro.v4i1.1189
Sembiring, E. F., & Sunargo, S. (2022). Pengaruh harga, promosi dan lokasi terhadap keputusan pembelian rumah KPR subsidi di PT Sinar Jaya Putra Kampar Batam. Jurnal Paradigma Ekonomika, 17(1), 117–126. https://doi.org/10.22437/jpe.v17i1.16769
Sittiasa, N., & Poo-Udom, A. (2026). Forging sustainable futures: A mixed-methods analysis of customer loyalty in Thailand’s home-building industry. Cleaner Production Letters, 10(November 2025), 100112. https://doi.org/10.1016/j.clpl.2025.100112
Styhre, A., & Brorström, S. (2026). State capacity in housing policy implementation: The role of active decision making in high-interest rate regimes. Scandinavian Journal of Management, (February), 101458. https://doi.org/10.1016/j.scaman.2026.101458
Sundrani, D. M. (2018). Factors influencing home-purchase decision of buyers of different types of apartments in India. International Journal of Housing Markets and Analysis, 11(4), 609–631. https://doi.org/10.1108/IJHMA-06-2017-0062
Tada, Y., Suzuki, S., Shiozaki, Y., Kato, K., & Matsumotoc, T. (2024). Development of “Smart Hazard Map” for smartphones showing house damage and evacuation actions due to tsunami and river flooding at current locations. Procedia Computer Science, 246(C), 782–791. https://doi.org/10.1016/j.procs.2024.09.497
Takahashi, P. Y., Ryu, E., King, K. S., Dixon, R. E., Porcher, J. C., Wheeler, P. H., Wi, C. Il, & Juhn, Y. J. (2024). Housing Characteristics of Areas With More Falls by Older Adults Living in Single-Family Detached Dwellings: A Cohort Study Using Geospatial Analysis. Mayo Clinic Proceedings: Digital Health, 2(2), 259–269. https://doi.org/10.1016/j.mcpdig.2024.04.001
van Boven, F., van Vliet, B., Bush, S., & Stremke, S. (2025). Inclusive intent, instrumental outcomes: how developer rationales shape participation in solar energy projects. Energy Research and Social Science, 125(May), 104110. https://doi.org/10.1016/j.erss.2025.104110
Vitriana, A., Özogul, S., Mawhorter, S., & Woltjer, J. (2026). Market mechanisms and low-income housing patterns in the context of urban growth: study of developer behaviours in Bandung Metropolitan Area Indonesia. Geoforum, 170(July 2025). https://doi.org/10.1016/j.geoforum.2026.104565
Wächter, L. (2024). Beyond Permanent Residences : Measuring Place Attachment in Tempo-Local Housing Arrangements. Urban Science Journal. https://doi.org/https://doi.org/10.3390/urbansci8040173
Yang, X., Gao, Y., & Li, Q. (2025). Beyond geography: house price covariance and socio-economic distance in homeownership decisions: Beyond geography: house price covariance and...X. Yang et al. Empirical Economics, 69, 2927–2971. https://doi.org/10.1007/s00181-025-02731-2
Yao, Q., & Shao, L. (2022). Research on decision-making behavior of stakeholders of low-carbon housing from the perspective of evolutionary game. Energy Reports, 8, 112–121. https://doi.org/10.1016/j.egyr.2022.05.064
Aguswin, A., Akromusyuhada, A., & Sukandi, P. (2025). Analysis of the Impact of Social Media Marketing on Customer Trust and Purchase Intention in Housing in Bekasi Regency. FIRM Journal of Management Studies, 10(2). https://doi.org/10.33021/firm.v10i2.6374
Alif, M. M. (2021). Analisis Theory of Reasoned Action Serta Pengaruh Price, Location Dan Developer’S Reputation Terhadap Purchase Intention Pada Apartemen Di Sidoarjo. Business and Finance Journal, 6(1), 27–37. https://doi.org/10.33086/bfj.v6i1.1977
Anguelovski, I., Oscilowicz, E., Connolly, J. J. T., García-Lamarca, M., Perez-del-Pulgar, C., Cole, H. V. S., Immergluck, D., Triguero-Mas, M., Baró, F., Martin, N., Conesa, D., Shokry, G., Ramos, L. A., Matheney, A., Gallez, E., Máñez, J. L., Sarzo, B., Beltrán, M. A., & Martínez-Minaya, J. (2024). Does greening generate exclusive residential real estate development? Contrasting experiences from North America and Europe. Urban Forestry and Urban Greening, 101. https://doi.org/10.1016/j.ufug.2024.128376
Barreto, U., Abarca, Y., & Pellicer, E. (2024). Key factors in the acquisition of residential properties: A comprehensive study of the global real estate market. Revista de La Construccion, 23(3), 623–638. https://doi.org/10.7764/RDLC.23.3.623
Capellán, R. U., Luis Sánchez Ollero, J., & Pozo, A. G. (2021). The influence of the real estate investment trust in the real estate sector on the Costa del Sol. European Research on Management and Business Economics, 27(1), 100133. https://doi.org/10.1016/j.iedeen.2020.10.003
Dikshit, N., Srivastava, K., & Sav, S. K. (2026). The impact of real estate fraud on victims’ wealth: Exploring emotional and social biases in decision-making. Acta Psychologica, 262(December 2025), 106107. https://doi.org/10.1016/j.actpsy.2025.106107
Fatmawati, I., & Fauzan, N. (2021). Building Customer Trust through Corporate Social Responsibility: The Effects of Corporate Reputation and Word of Mouth. Journal of Asian Finance, Economics and Business, 8(3), 0793–0805. https://doi.org/10.13106/jafeb.2021.vol8.no3.0793
Frank, B. (2021). Artificial intelligence-enabled environmental sustainability of products: Marketing benefits and their variation by consumer, location, and product types. Journal of Cleaner Production, 285. https://doi.org/10.1016/j.jclepro.2020.125242
Gao, R., Wang, H., Qi, Y., Li, Y., & Zhang, S. (2024). Crucial factors for decision-making in international real estate development projects: Evidence from Chinese developers. Ain Shams Engineering Journal, 15(12), 103120. https://doi.org/10.1016/j.asej.2024.103120
Graf, B. (2025). Sounds good, doesn’t work - an experimental study on the dynamic development of trust in digital systems under inconsistent information about developer reputation and system errors. Computers in Human Behavior, 172(May), 108736. https://doi.org/10.1016/j.chb.2025.108736
Granda, D., Mateo-Peinado, L., Obaco, M., & Urrutia-Mosquera, J. (2025). Housing deprivation in rapidly urbanizing regions: evidence from functional urban areas in Sub-Saharan Africa, South Asia, and Southeast Asia. Global Challenges & Regional Science, 4(September), 100021. https://doi.org/10.1016/j.gcrs.2025.100021
Haque, I., Rana, M. J., & Patel, P. P. (2020). Location matters: Unravelling the spatial dimensions of neighbourhood level housing quality in Kolkata, India. Habitat International, 99, 102157. https://doi.org/https://doi.org/10.1016/j.habitatint.2020.102157
Heyman, A. V., & Sommervoll, D. E. (2019). House prices and relative location. Cities, 95(April), 102373. https://doi.org/10.1016/j.cities.2019.06.004
Koohathongsumrit, N., & Chankham, W. (2026). Electric vehicle purchase decision: A hybrid multi-criteria decision-making method. EURO Journal on Decision Processes, 14(March), 100070. https://doi.org/10.1016/j.ejdp.2026.100070
Kremer, P. D., & Symmons, M. A. (2025). The relationship between timber use in construction and property purchasing decisions in Australia: The mediating effects of environmental attitudes. Sustainable Futures, 10(August), 101128. https://doi.org/10.1016/j.sftr.2025.101128
Leatherwood, D. (2025). The QuantCrit Triangulation: a conceptual framework for integrating quantitative critical race theory into academic research. Current Opinion in Behavioral Sciences, 66, 101592. https://doi.org/10.1016/j.cobeha.2025.101592
Masri, M. H. b M. @, Nawawi, A. H. b, & Sipan, I. b. (2016). Review of Building, Locational, Neighbourhood Qualities Affecting House Prices in Malaysia. Procedia - Social and Behavioral Sciences, 234, 452–460. https://doi.org/10.1016/j.sbspro.2016.10.263
Oh, D. Y., & Shin, H. B. (2023). University as real estate developer: Comparative perspectives from the Global East. Geoforum, 144(December 2021), 103764. https://doi.org/10.1016/j.geoforum.2023.103764
Pratiwi, I., Elizabeth, R., Fatari, Basrowi, & Nuryanto, U. W. (2025). Assessing pricing, distribution, and warehousing strategies in influencing consumer demand and purchase decisions: Evidence from Indonesia. Social Sciences and Humanities Open, 12(January), 101688. https://doi.org/10.1016/j.ssaho.2025.101688
Raharjo, S., Wulandari, & Anoki Herdian Dito. (2024). Pengaruh Promosi Media Sosial Dan Reputasi Perusahaan Terhadap Keputusan Pembelian Produk Virtual Genshin Impact. Applied Research in Management and Business, 3(2), 40–52. https://doi.org/10.53416/arimbi.v3i2.230
Ruslan, R., Karnawati, T. A., & Handoko, Y. (2023). Strategi Promosi Media Sosial, Reputasi Developer Dan Inovasi Produk Dalam Menentukan Keputusan Pembelian Pada Properti Lavish Hills Residence Batam Developer Ciputra Grup. Jurnal Manajemen Dan Profesional, 4(1), 1–11. https://doi.org/10.32815/jpro.v4i1.1189
Sembiring, E. F., & Sunargo, S. (2022). Pengaruh harga, promosi dan lokasi terhadap keputusan pembelian rumah KPR subsidi di PT Sinar Jaya Putra Kampar Batam. Jurnal Paradigma Ekonomika, 17(1), 117–126. https://doi.org/10.22437/jpe.v17i1.16769
Sittiasa, N., & Poo-Udom, A. (2026). Forging sustainable futures: A mixed-methods analysis of customer loyalty in Thailand’s home-building industry. Cleaner Production Letters, 10(November 2025), 100112. https://doi.org/10.1016/j.clpl.2025.100112
Styhre, A., & Brorström, S. (2026). State capacity in housing policy implementation: The role of active decision making in high-interest rate regimes. Scandinavian Journal of Management, (February), 101458. https://doi.org/10.1016/j.scaman.2026.101458
Sundrani, D. M. (2018). Factors influencing home-purchase decision of buyers of different types of apartments in India. International Journal of Housing Markets and Analysis, 11(4), 609–631. https://doi.org/10.1108/IJHMA-06-2017-0062
Tada, Y., Suzuki, S., Shiozaki, Y., Kato, K., & Matsumotoc, T. (2024). Development of “Smart Hazard Map” for smartphones showing house damage and evacuation actions due to tsunami and river flooding at current locations. Procedia Computer Science, 246(C), 782–791. https://doi.org/10.1016/j.procs.2024.09.497
Takahashi, P. Y., Ryu, E., King, K. S., Dixon, R. E., Porcher, J. C., Wheeler, P. H., Wi, C. Il, & Juhn, Y. J. (2024). Housing Characteristics of Areas With More Falls by Older Adults Living in Single-Family Detached Dwellings: A Cohort Study Using Geospatial Analysis. Mayo Clinic Proceedings: Digital Health, 2(2), 259–269. https://doi.org/10.1016/j.mcpdig.2024.04.001
van Boven, F., van Vliet, B., Bush, S., & Stremke, S. (2025). Inclusive intent, instrumental outcomes: how developer rationales shape participation in solar energy projects. Energy Research and Social Science, 125(May), 104110. https://doi.org/10.1016/j.erss.2025.104110
Vitriana, A., Özogul, S., Mawhorter, S., & Woltjer, J. (2026). Market mechanisms and low-income housing patterns in the context of urban growth: study of developer behaviours in Bandung Metropolitan Area Indonesia. Geoforum, 170(July 2025). https://doi.org/10.1016/j.geoforum.2026.104565
Wächter, L. (2024). Beyond Permanent Residences : Measuring Place Attachment in Tempo-Local Housing Arrangements. Urban Science Journal. https://doi.org/https://doi.org/10.3390/urbansci8040173
Yang, X., Gao, Y., & Li, Q. (2025). Beyond geography: house price covariance and socio-economic distance in homeownership decisions: Beyond geography: house price covariance and...X. Yang et al. Empirical Economics, 69, 2927–2971. https://doi.org/10.1007/s00181-025-02731-2
Yao, Q., & Shao, L. (2022). Research on decision-making behavior of stakeholders of low-carbon housing from the perspective of evolutionary game. Energy Reports, 8, 112–121. https://doi.org/10.1016/j.egyr.2022.05.064
Published
2026-06-10
How to Cite
Windi, W., Harisandi, P., & Sukandi, P. (2026). Determinants of Purchasing Decisions with Developer Reputation and Location at Kharisma Cahaya Residence Housing. Jesya, 9(2), 1316-1331. https://doi.org/https://doi.org/10.36778/jesya.v9i2.2821
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Articles
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