Analisis Optimalisasi Anggaran Penjualan dalam Peningkatan Kinerja Perusahaan

  • Amran Hotman Saragih Sekolah Tinggi Akuntansi Dan Manajemen Indonesia
  • Asmawati Asmawati Sekolah Tinggi Akuntansi Dan Manajemen Indonesia
  • Casria Sidabalok Sekolah Tinggi Akuntansi Dan Manajemen Indonesia

Abstract

Operational  budget  is  a  budget  to  prepare  corporate  income,  where  operating  budget consists of revenue and expenditure for the company itself mendaptkan a net profit corporation. So also in this study aims to provide an overview of the implementation of the budget as a tool of management control in PDAM  Pematangsiantar. The company has established operating budget is quite relevant in accordance with the previous year's evaluation to benchmark maketh ato size for a specified budget. Where the income and expenses incurred in 2011 and 2012 looks a distinguish between the realization set budget. It is caused by the presence of certain programs that have not been fully terlakasna and other factors such as inflation and rising budgetary capacities and volumes that were previously budgeted smaller apparently greater realization. So this led to an increase in budget and affect the realization

Keywords: Tagline, Advertising Media, Above The Line, Brand Awareness

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Published
2019-06-15
How to Cite
Saragih, A., Asmawati, A., & Sidabalok, C. (2019). Analisis Optimalisasi Anggaran Penjualan dalam Peningkatan Kinerja Perusahaan. Jesya (Jurnal Ekonomi Dan Ekonomi Syariah), 2(2), 426-437. https://doi.org/https://doi.org/10.36778/jesya.v2i2.88

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