Penguatan Strategi Bisnis Ukm Melalui Konsep Porter Sebagai Mitigasi Resesi Global
Abstract
The implementation of Porter's strategy in the Micro, Small, and Medium Enterprises (MSMEs) business in Labuhanbatu Regency is classified as a crucial idea as well as a threat to businesses that are not serious about managing business strategies. Porter's strategy through low cost and differentiation is an important thing that needs to be considered by business actors. The purpose of this study is to prove and find out which MSMEs carry out the Porter implementation strategy for MSMEs in Indonesia and find out which factors of Porter's strategy are often used in MSME businesses. in strengthening MSMEs in Indonesia. The sampling technique refers to the minimum sample size in PLS-SEM, which is 30-100 sample sizes, so the authors set a sample size of 100 people. The sampling technique chose a purposive sampling technique and the data collection technique used a questionnaire (google form), interviews, and written or primary data. Each question in the online questionnaire has five alternative answer choices Strongly Agree, Agree, Disagree, Disagree, and Strongly Disagree. The author's data analysis technique uses SmartPLS 4.0. Based on the profiles of respondents, the types of Micro, Small, and Medium Enterprises (MSMEs) are dominated by fashion and culinary businesses. Based on the results of the description of the variables, it was concluded that respondents gave Agree and Strongly Agree responses for all the variables studied, and the results of research through testing the hypothesis there is a concordance where the low cost and differentiation variables significantly influence competitive advantage and competitive advantage affects consumer satisfaction.
Keywords:
Low Cost, Differentiation, Competitive Advantage, Consumer Satisfaction
References
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Ositadinma Ndubuisi, P. (2018). Porter’s Theory of Competitive Advantage among selected SMEs in Anambra State : An Empirical Review of its applications. Advance Research Journal of Multi-Disciplinary Discoveries I Advance Research Journal of Multidisciplinary Discoveries. Advance Research Journal of Multi-Disciplinary Discoveries I, 232300(23), 8–47.
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Swasty, W. (2015). Business Model Innovation for Small Medium Enterprises. The Winners, 16(2), 85. https://doi.org/10.21512/tw.v16i2.1561
Tampi, N. H. R. (2015). Analisis Strategi Diferensiasi Produk, Diferensiasi Layanan Dan Diferensiasi Citra Terhadap Keunggulan Bersaing dan Kinerja Pemasaran (Studi Pada PT.Telkomsel Grapari Manado). Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis Dan Akuntansi, 3(4), 68–81.
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Wadud, M. (2018). Analisis Strategi Generik Porter Kajian Perusahaan IKEA : Teknik Analisis Tows (Konsep, teoritik dan praktik). Jurnal Ilmiah Ekonomi Global Masa Kini, 9(1), 56–60.
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https://www.researchgate.net/publication/352370573_Manajemen_Strategik_Pemikiran_Michael_Porter_dan_Implikasinya_bagi_Pengembangan_Ekonomi_Kreatif.
Zahara, A. P., Danial, R. D. M., & Samsudin, A. (2020). Strategi Diferensiasi sebagai Upaya Mewujudkan Keunggulan Bersaing pada UKM Furniture. Ekuitas: Jurnal Pendidikan Ekonomi, 8(1), 20. https://doi.org/10.23887/ekuitas.v8i1.24410
Zuhroh, D., & Pratiwi, C. (2014). Penentuan harga jual stratejik terhadap produk dengan strategi biaya rendah dan diferensiasi. Jurnal Siasat Bisnis, 18(1), 133–142. https://doi.org/10.20885/jsb.vol18.iss1.art10
Amalia, E. (2015). Kajian Penerapan Porter ’ S Generic Strategies Di Industri Telekomunikasi Indonesia. Jurnal Ilmiah Teknologi Informasi Terapan, II(1), 33–44.
Amaya, N., Bernal-Torres, C. A., Nicolás-Rojas, Y. W., & Pando-Ezcurra, T. T. (2022). Role of internal resources on the competitive advantage building in a knowledge-intensive organisation in an emerging market. VINE Journal of Information and Knowledge Management Systems. https://doi.org/10.1108/VJIKMS-01-2022-0029
Bakti, J. P. A., Rohman, F., & Sunaryo, S. (2019). Peran Keunggulan Bersaing Sebagai Mediasi Pengaruh Inovasi Dan Orientasi Pasar Terhadap Kepuasan Pelanggan. Jurnal Bisnis Dan Manajemen, 5(2), 181–190. https://doi.org/10.26905/jbm.v5i2.2665
Banani, D. A. (2020). Bagaimana Menggapai Keunggulan Bersaing Yang Berkelanjutan. Jurnal Fakultas Ekonomi Unsoed Jurusan Manajemen, 1–20.
Boyles, M. (2022). Innovation in Business: What It Is & Why It’S So Important. In Innovation in Business: What It Is & Why It’S So Important (pp. 1–2).
Brahmanthara, K. A., & Yasa, N. N. K. (2017). Peran Keunggulan Bersaing Memediasi Inovasi Produk Terhadap Kinerja Pemasaran. Prosiding Seminar Nasional AIMI, Vol 8 No 1(1), 50–67.
Chong, D., & Ali, H. (2022). Literature Review: Competitive Strategy, Competitive Advantages, and Marketing Performance on E-Commerce Shopee Indonesia. Dinasti International Journal of Digital Business Management, 3(2), 299–309. https://www.dinastipub.org/DIJDBM/article/view/1198
Cindy, C. (2017). Analisis Strategi Bersaing pada PT Bintang Khatulistiwa Anugerah. Agora, 5(1). http://publication.petra.ac.id/index.php/manajemen-bisnis/article/download/6080/5578
Dejawata, T. B., Kumanji, S., & Abdillah, Y. (2014). DAN LOYALITAS PELANGGAN ( Survei pada Pelanggan “ Cake in Jar ” Cafe Bunchbead Kota Malang ). Jurnal Administrsi Bisnis, 17(2), 1–8.
Ernawati, Rahayu, A., & Wibowo, L. A. (2021). Strategi Diferensiasi dan Karakteristik Perbankan Terhadap Kinerja Perbankan. Manajemen Dan Bisnis Sriwijaya, 19(1), 52.
Firmansyah, M. A., Mahardhika, B. W., & Susanti, A. (2019). Pengaruh Strategi Diferensiasi Dan Hargaterhadap Keunggulan Bersaing Elzatta Royal Plaza Surabaya. BALANCE: Economic, Business, Management and Accounting Journal, 16(2). https://doi.org/10.30651/blc.v16i2.3138
Forghani Bonab, A., & Salimi Akbari, S. (2018). The Development of Competitive Advantages of Brand in the Automotive Industry. Journal of Management, Accounting and Economics, 1(3), 91–104. https://doi.org/10.21859/account-01039
Gardner, L. (2019). Strategies of Competitive Advantage for Small Businesses in the Service Industry. Dissertation, 135. http://ezproxy.umuc.edu/login?url=https://search.proquest.com/docview/2197002219?accountid=14580%0Ahttp://sfx.umd.edu/uc?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&genre=dissertations+%26+theses&sid=ProQ:ProQuest+Dissertations+%26+T
Goranda, I. R., Nurhayati, P., & Simanjuntak, M. (2021). Analysis of Consumer Satisfaction and Loyalty Factors with CRM Approach in Agribusiness E-commerce Company. Journal of Consumer Sciences, 6(2), 111–128. https://doi.org/10.29244/jcs.6.2.111-128
Guido, G. (2019). Customer Satisfaction. Università Del Salento, 16(January 2015), 29–38. https://doi.org/10.1002/9781118785317.weom090287
Islami, X., Mustafa, N., & Topuzovska Latkovikj, M. (2020). Linking Porter’s generic strategies to firm performance. Future Business Journal, 6(1), 1–15. https://doi.org/10.1186/s43093-020-0009-1
Kang, H. (2019). an Application of ‘Building Blocks of Competitive Advantage’ Approach To the U.S. Cereal Market Leaders. International Journal of Management Studies, 25(2), 1–17. https://doi.org/10.32890/ijms.25.2.2018.10497
LG. (2020). Perkembangan Jumlah UMKM di Sumut Cukup Baik Sekitar 2,8 Juta Unit Usaha.
Merliana, V., & Kurniawan, A. (2016). Pengaruh Strategi Biaya Rendah Dan Diferensiasi Terhadap Keberhasilan Pt Tahu Tauhid. Jurnal Manajemen, 15(2), 217–242.
Ositadinma Ndubuisi, P. (2018). Porter’s Theory of Competitive Advantage among selected SMEs in Anambra State : An Empirical Review of its applications. Advance Research Journal of Multi-Disciplinary Discoveries I Advance Research Journal of Multidisciplinary Discoveries. Advance Research Journal of Multi-Disciplinary Discoveries I, 232300(23), 8–47.
Pitoy, V., Tumbel, A., & Tielung, M. (2016). Analisis Strategi Bersaing Dalam Persaingan Usaha Bisnis Document Solution (Studi Kasus Pada Pt. Astragraphia, Tbk Manado). Jurnal Berkala Ilmiah Efisiensi, 16(3), 302–312.
Reza Pahlevi. (2022). 10 Perusahaan Paling Bernilai di Indonesia 2021 | Databoks. https://databoks.katadata.co.id/datapublish/2021/09/09/10-perusahaan-paling-bernilai-di-indonesia-2021
Robertus Suraji, I. (2020). The Impact of Competitive Strategy and Intellectual Capital on SMEs Performance. Jurnal Manajemen, 24(3), 427. https://doi.org/10.24912/jm.v24i3.677
Setiadi, T. (2017). Alternatif Strategi Low Cost Bagi Perusahaan Safe Our Planet. PERFORMA: Jurnal Manajemen Dan Start-Up Bisnis, 2(5), 630–638.
Stonehouse, G., & Snowdon, B. (2007). Competitive advantage revisited Michael Porter on strategy and competitiveness. Journal of Management Inquiry, 16(3), 256–273. https://doi.org/10.1177/1056492607306333
Suryatimur, K. P., Khabibah, N. A., & Giovanni, A. (2020). Analisis Penerapan Generic Strategies pada Perusahaan (Studi Kasus pada PT Madubaru). Global Financial Accounting Journal, 4(2), 114. https://doi.org/10.37253/gfa.v4i2.1252
Swasty, W. (2015). Business Model Innovation for Small Medium Enterprises. The Winners, 16(2), 85. https://doi.org/10.21512/tw.v16i2.1561
Tampi, N. H. R. (2015). Analisis Strategi Diferensiasi Produk, Diferensiasi Layanan Dan Diferensiasi Citra Terhadap Keunggulan Bersaing dan Kinerja Pemasaran (Studi Pada PT.Telkomsel Grapari Manado). Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis Dan Akuntansi, 3(4), 68–81.
Vina Merliana, & Arismutia, S. A. (2018). Pengaruh Strategi Biaya Rendah, Diferensiasi dan Motivasi Terhadap Keberhasilan UKM. Jurnal Indonesia Membangun, 17(3), 130–144.
Wadud, M. (2018). Analisis Strategi Generik Porter Kajian Perusahaan IKEA : Teknik Analisis Tows (Konsep, teoritik dan praktik). Jurnal Ilmiah Ekonomi Global Masa Kini, 9(1), 56–60.
Widajanti, E. (2007). Mencapai Keunggulan Kompetitif Dengan Berfokus Pada Kepuasan Pelanggan. Jurnal Ekonomi Dan Kewirausahaan, 7(1), 8–19.
Wijiharjono, N. (2021). Manajemen Strategik : Pemikiran Michael Porter dan Implikasinya bagi Pengembangan Ekonomi Kreatif. Researchgate, 1, 1–28.
https://www.researchgate.net/publication/352370573_Manajemen_Strategik_Pemikiran_Michael_Porter_dan_Implikasinya_bagi_Pengembangan_Ekonomi_Kreatif.
Zahara, A. P., Danial, R. D. M., & Samsudin, A. (2020). Strategi Diferensiasi sebagai Upaya Mewujudkan Keunggulan Bersaing pada UKM Furniture. Ekuitas: Jurnal Pendidikan Ekonomi, 8(1), 20. https://doi.org/10.23887/ekuitas.v8i1.24410
Zuhroh, D., & Pratiwi, C. (2014). Penentuan harga jual stratejik terhadap produk dengan strategi biaya rendah dan diferensiasi. Jurnal Siasat Bisnis, 18(1), 133–142. https://doi.org/10.20885/jsb.vol18.iss1.art10
Published
2023-06-01
How to Cite
Hastuti, S., Pristiyono, P., & Halim, A. (2023). Penguatan Strategi Bisnis Ukm Melalui Konsep Porter Sebagai Mitigasi Resesi Global. Jesya (Jurnal Ekonomi Dan Ekonomi Syariah), 6(2), 1835-1848. https://doi.org/https://doi.org/10.36778/jesya.v6i2.1184
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Articles
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