Faktor-Faktor yang Mempengaruhi Minat Beli Terhadap Thrif Shopping di Kalangan Mahasiswa UINSU
Abstract
Tujuan dari dilakukannya penelitian mengenai faktor-faktor yang menjadi pertimbangan pemilihan dan pembelian terhadap minat beli thrif shopping dikalangan mahasiswa UINSU adalah untuk mengetahui dan melihat seberapa penting faktor yang mempengaruhi pemilihan dan pembelian itu terhadap minat beli dari para konsumen. Metode yang digunakan pada penelitian ini adalah menggunakan metode kualitatif dengan menyertai kuesioner dan juga survey dengan populasi yang diambil adalah mahasiswa aktif dari fakultas ekonomi dan bisnis islam pada program studi manajemen angkatan 2018 sebanyak 100 orang dengan menggunakan sampel purposive sampling yaitu pengambilan data yang telah ditentukan. Metode pengujian yang dilakukan pada penelitian ini adalah menggunakan uji instrumen, uji data dan uji hipotesis. Dan dari penelitian ini dapat ditarik kesimpulan bahwa pemilihan dan pembelian berpengaruh terhadap minat beli mahasiswa pada thrif shop. Dan melalui penganalisisan dalam penelitian ini banyak factor yang dapat mempegaruhi dari minat beli mahasiswa pada thrif salah satunya adalah factor internal dan factor eksternal yang dimana factor internal dan factor eksternal sama-sama berpengaruh bagi konsumen dalam melakukan pemilihan dan pembelian terhadap minat beli mahasiswa pada thrif shop.
References
Aragoncillo, L., & Orus, C. (2018). Impulse buying behaviour: an online-offline comparative and the impact of social media. Spanish Journal of Marketing-ESIC. https://doi.org/10.1108/SJME-03-2018-007
Ardiansyah, P. W., & Nilowardono, S. (2019). The Influence of Brand Image, Product Innovation and Social Media Marketing on Samsung Smartphone‘s Buying Interest: Case Study on Narotama University Students. IJEBD International Journal Of Entrepreneurship And Business Development EISSN 2597-4785 PISSN 2597-4750, 2(2), 210–217. https://doi.org/10.29138/ijebd.v2i2.769
Bhatia, V. (2019). Impact of fashion interest, materialism and internet addiction on e-compulsive buying behaviour of apparel. Journal of Global Fashion Marketing, 10(1), 66–80. https://doi.org/10.1080/20932685.2018.1544502
Bob, F., & Muhamad, D. J. (2019). The effect of product quality and price on buying interest with risk as intervening variables (study on Lazada. com site users). International Journal of Innovation, Creativity and Change., 9(12), 66–78. http://repository.unibi.ac.id/id/eprint/227
Cahyani, B., & Sujana, S. (2018). The Influence of Reliability, Assurance, Tangible, Empathy And Responsiveness That Determine Buying Interest To Pt. Panorama Land. International Conference On Accounting And Management Science 2018, 165–169. https://jurnal.ibik.ac.id/index.php/e-proceeding/article/view/615
Chan Suet Kay, R. (2020). “ Selam Bundle”: Thrift Shopping As Malaysian Social Class Integration Platform. Jebat: Malaysian Journal of History, Politics & Strategy, 47(3). http://journalarticle.ukm.my/17107/1/44785-144113-1-SM.pdf
Fitzpatrick, A. L. (2020). In the Future, We Will Create a Typology for Thrift Store Tags. http://hdl.handle.net/10454/19021
Grunert, K. G., Sonntag, W. I., Glanz-Chanos, V., & Forum, S. (2018). Consumer interest in environmental impact, safety, health and animal welfare aspects of modern pig production: Results of a cross-national choice experiment. Meat Science, 137, 123–129. https://doi.org/10.1016/j.meatsci.2017.11.022
Hamdani, N. A., & Maulani, G. A. F. (2018). The influence of E-WOM on purchase intentions in local culinary business sector. Int. J. Eng. Technol, 7(2.29), 246. http://creativecommons.org/licenses/by/3.0/
Harisno, H., & Herby, D. (2018). The analysis of factors affecting the buying interest of e-commerce customers. CommIT (Communication and Information Technology) Journal, 12(1), 13–18. https://doi.org/10.21512/commit.v12i1.2089
Hochtritt, L. (2019). Art educators’ thrift shopping practices as social action. Studies in Art Education, 60(4), 303–316. https://doi.org/10.1080/00393541.2019.1665418
Indriani, I. A. D., Rahayu, M., & Hadiwidjojo, D. (2019). The influence of environmental knowledge on green purchase intention the role of attitude as mediating variable. International Journal of Multicultural and Multireligious Understanding, 6(2), 627–635. http://dx.doi.org/10.18415/ijmmu.v6i2.706
Jagdale, R. S., Shirsat, V. S., & Deshmukh, S. N. (2019). Sentiment analysis on product reviews using machine learning techniques. In Cognitive informatics and soft computing (pp. 639–647). Springer. https://link.springer.com/chapter/10.1007/978-981-13-0617-4_61
Khairani, Z., & Lubis, N. (2018). Promotion Mix Strategies and Buying Interest of Riau Specific Food Souvenirs. IOP Conference Series: Earth and Environmental Science, 175(1), 12045. https://iopscience.iop.org/article/10.1088/1755-1315/175/1/012045/meta
Park, H., Kwon, T. A., Zaman, M. M., & Song, S. Y. (2020). Thrift shopping for clothes: To treat self or others? Journal of Global Fashion Marketing, 11(1), 56–70. https://doi.org/10.1080/20932685.2019.1684831
Pramudya, A. K., Sudiro, A., & Sunaryo, S. (2018). The role of customer trust in mediating influence of brand image and brand awareness of the purchase intention in airline tickets online. Jurnal Aplikasi Manajemen, 16(2), 224–233. http://dx.doi.org/10.21776/ub.jam.2018.016.02.05
Purba, K., & Sudibjo, K. (2020). The effects analysis of transformational leadership, work motivation and compensation on employee performance in PT. Sago Nauli. Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences, 3(3), 1606–1617. https://doi.org/10.33258/birci.v3i3.1091
Rahmanullah, E. S., & Nurjanah, S. (2018). Influence of product quality, price and supporting infrasturcture to perceived value and interest in buying of electric motorcycle. MATEC Web of Conferences, 215, 2006. https://doi.org/10.1051/matecconf/201821502006
Setyaningsih, E. D., & Marwansyah, S. (2019). The effect of halal certification and halal awareness through interest in decisions on buying halal food products. Syiar Iqtishadi: Journal of Islamic Economics, Finance and Banking, 3(1), 65–79. http://dx.doi.org/10.35448/jiec.v3i1.5515
Widia, W., Setyanto, R. P., & Laksana, R. D. (2022). The Psychographic and Demographic Profile of Online Thrift Shop Consumers in Tasikmalaya. Sustainable Competitive Advantage (SCA), 11(1). https://doi.org/10.31104/jsab.v3i1.83
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
